OrthoVirginia
Guided by a uniquely patient-centered approach and the freedom to innovate, OrthoVirginia is reinventing the practice of orthopedic care, making it more collaborative, convenient, and effective—right from the start.
In 2019, OrthoViginia needed a brand expression to accompany an existing logo that would better represent their values and build recognition for the OrthoVirginia brand. I worked with a team of designer to develop a brand expression that embodies their unique blend of innovation and approachability.
Using the existing logo as a foundation, dynamic patterns embody the company’s independent spirit and focus on improving mobility.
Photos depicts people participating in an active life and reflect the range of treatment in age and activity.
Role: Designer
Execution: Brand expression